Welcome to the New Tech Revolution

There is no escaping technology and the ever emerging trends that are continuing to blossom almost daily. Technology is everywhere now. It's as simple as that. It affects everything we do today. Whether it be work, communication and interaction, or even for entertainment. Because of this, technological innovation is now an essential part in a company's development. Whether or not a company itself is part of a tech trend forefront, they are still seeing the effects of it's continuous growth trickle down in the society and economy. Simply put, since technology is virtually inescapable now, every business is affected by it. That means even the companies that aren't tech related.

When you stop and think of the growing tech trends that are happening in today's market, you probably don't think of clothing or fabric companies. Recently, however, a business owner by the name of Mark Dwight saw his bag-making company being affected by technology. While trying to create a new type of messenger bag that would be more easily visible at night, Dwight kept hitting a road block of sorts. The new reflective thread they had developed kept snapping. Due to time and financial constraints, Dwight began using a more recent social media technology (LinkedIn) to try and solve his dilemma. All because a wood working and fabric weaving business had been looking for potential business that day, Dwight's problem solved.

Dwight ordered the fabric he needed and later went on to develop and market his new, more visible, messenger bags. He also used the help of Kickstarter to help get the funds he needed for development and marketing. This is where technology comes into play. It almost has to be thought about obviously. We're talking about a company that doesn't sell or deal in any kind of smart technology or tech trend. Yet, there he was utilizing a trend that we may not have even thought was still a trend; social media.

By the example of Mr. Dwight's messenger bag business using social media to help accrue the supplies he needed, we can see just how how much the industry's recent tech trends have been influencing every business imaginable. It goes to show us one thing; that innovation in technology is exactly what our businesses needs. With the latest technology and tech trends that we have available, it's much easier to get a business started now than it would have been in the past.

Think back to the days of dial up. Do you think it would have been as easy to purchase or sell from a business standpoint as it is today? Almost every company is linked up with their own website or email service. Many companies are now also using the latest office equipment and business tech they can afford. With this being the case, it should come as no surprise that businesses that may not even deal in technology are being affected.

Every business is looking for the most efficient way to turn their product into profit, and they want the best tech and services possible to make that happen. Technology is readily available. With the growing tech trends, we will continue to see its innovation influence every company and consumer's way of doing business. Welcome to the new tech revolution.

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McAfee's Predicted Security Threats for 2010

McAfee recently released a report that predicts potential online security threats for 2010. To summarize, the anti-virus and computer security company, which is based out of Santa Clara, California, sees an increase in threats from social networking sites, banking security, and bot nets. In addition, they see increases in attacks targeting users, businesses, and applications. However, the findings weren't all negative. McAfee says they expect an increase in law enforcement and its effectiveness in fighting cybercrime.

As social networking sites, such as Facebook and Twitter, become increasingly popular, they'll most likely become a breeding ground for cyber attacks. On top of the increased number, the attacks will be more sophisticated. Facebook users are particularly vulnerable due to the number of third party applications used. Games and other applications are popular and most people will trust an invitation from their friends without using caution. But that invitation could easily be malware or something else designed to harm your computer. There's really no way to protect yourself other than avoiding the third party apps such as quizzes and games.

URL shorteners such as bit.ly and tinyurl.com are also expected to become a target of cybercrime. These tie-in to social networking because most people use them to post links to their profiles. The websites shorten a normal URL into a smaller one that will fit in almost any space and is especially popular on Twitter, where you only have 140 characters to gets your message across. One major problem with these smaller URLs is that they can't be previewed, so clicking on one at random could lead you to somewhere you don't want to be. This makes it a very easy target for crooks.

Due to the popularity of Microsoft products, cyber criminals have been taking advantage of them for years. However, as programs such as Adobe Reader and Flash become more popular, McAfee expects they will become a bigger target, taking over the top "honor" from Microsoft. In 2009, Adobe Reader saw an increase of problems due to security holes, leading the company to take a more proactive approach to patching up problems.

Email attachments have always been a problem when it comes to spreading malware and that threat is expected to continue and even get bigger. The company expects an increase in specific targets when it comes to email, and those include journalists, corporations, and individual users who could easily be convinced to download an attachment that is hiding a Trojan or other bit of malware.

Other projected problems include banking Trojans. Normally used to get your financial information, McAfee expects them to become so advanced that they will start interrupting transactions and even withdrawing money from your accounts. 2009 already saw an increase in banking cybercrime, with many Trojans making their way past strong bank security. Botnets are also expected to be a threat. McAfee calls them a "leading infrastructure for cybercriminals" and says they are "used for actions from spamming to identity theft." While they are harder to track down due to their ability to move from computer to computer without a central base of operation, there has been some recent success in shutting them down.

Despite all the many threats, McAfee does project an increase in law enforcement's ability to track down cybercriminals. Even so, there are steps you should take to protect yourself. Purchasing security software and keeping it updated is very important and something everyone should do. Keeping your PC up-to-date with Microsoft patches that protect your operating system, office suite, and browser is also important. You should also be sure that you are aware of all the latest threats and realize what's at risk. Exercise caution when opening files or downloading applications.

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