Bing Gets Updated, Only the U.S. Has Access to New Style

How many people actually use Bing? I mean, I'm sure there are people who use it religiously, I just prefer Google. But what I think doesn't matter right now because Bing users can rejoice (or cringe) because if you head over to Bing right now, you will find that the service has an all new layout. That's right, the search engine has slapped on a fresh coat of paint and added some new things to test on the Bing community.

The Bing Team just announced that the latest version of the search engine is now available for every single Bing user in the United States. Microsoft had announced a couple of weeks ago that Bing would be getting an update, promising to deliver it to the entire U.S. "in due time". For once, a company has actually made a promise and made good on it. Is this the dawn of a new era of company trust and customer loyalty? Probably not, but it's still nice.

The new face of Bing is definitely a noticeable difference from the old look. Users will now find a three-column layout. The left column includes search results, the center column (known as "Snapshot" by Microsoft) is designed to give users relevant information and services that are related to web results and the right column (or "Sidebar") adds some social features like an activity feed for Facebook updates and the ability to ask your friends questions.

According to a blog post that Microsoft released last month detailing the changes, "Whether it's making a purchase, deciding on a vacation destination, choosing a great restaurant, or figuring out which movie to see this weekend, the new Bing focuses on bringing friends, experts and enthusiasts into your search experience through a dedicated social 'sidebar'."

Reports are coming in from people who have already started using the new layout and the response was generally positive. Many people are praising the responsiveness of the the new Bing, though there are some disappointments with the lack of content offered. According to Rafe Needleman of CNET, "I expect that as this socially enabled version of Bing matures, Microsoft (and Facebook) will figure out a way to layer in more and better content. But I expect a more useful offering for a major update to social search from a partnership between tech giants Microsoft and Facebook."

If you are an avid Bing user then head on over to the search engine right now and take the new layout for a spin. Then come back here and tell us what you think. Do you like the new three-column structure? Are the social features cool or pointless? Do you believe that there is a general lack of content? We want to know everything you think about the new and improved Bing so let us know!

Source: CNET - New-look Bing hits U.S., but will it satisfy?

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Bing's Shopping Section Gets a Revamp from Microsoft

The next couple of weeks are going to be pretty busy for most, what with Mother's Day, summer vacation and school graduations all on the horizon. Well, because of that, Microsoft has given the shopping section of its Bing search engine a little bit of a makeover which includes the ability to link it to Facebook accounts.

With this new integration into Facebook, users can be reminded of their friend's and family's birthdays and even share their shopping lists with them according to a report by Microsoft.

Other changes include a redesigned shopping home page with a new layout that is specifically designed to give more prominent placement to top search results, popular products and even related articles with the intention of making things easier and faster to scan this information.

A revamped results page now features bigger images at the top of the screen. It also offers more filters in order to fine-tune results and even let users hover over different items in order to trigger the display of additional product information.

Even though Google is the top search engine without a doubt, Microsoft keeps on chugging along, investing heavily in Bing for years now. Officials from Microsoft maintain that there are big opportunities set to radically improve the search user experience. Microsoft also stated that if it continues innovating with Bing, it could definitely make a run at Google.

However, that doesn't mean that Google is just going to sit there and take it. The search master is constantly improving algorithms in order to make sure it retains users' loyalty and defends its core market.

To improve its chances against Google, Microsoft as well as Yahoo are both implementing a search partnership. However, last week Yahoo's CEO Carol Bartz stated that Microsoft's AdCenter search ad system isn't yielding the results the companies have expected. However, both Yahoo and Microsoft have both said that they are confident that improvements to AdCenter will boost its revenue-per-search rate to the expected levels before the year is up.

Source: PCWorld - Microsoft Revamps Bing Shopping Section

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Google Searches Drop while Bing Searches Rise

In the great search engine war, two competitors reign supreme above all others, Google and Bing. While there are a lot of search engines out there, none get the attention or press like these two. Google has its name everywhere and you can hardly flip through the channels without seeing a commercial for Bing. But exactly how close are these two competitors when it comes to number of users? Closer than you might think, actually.

Even though Google is still the leader of the U.S. search engines, it did see a drop in market share slightly in January whereas Bing continued to pick up more steam. For the first month of 2011, Google's portion of all searches dropped by 1 percentage point to 65.6%. While this was happening to Google, Bing's portion of searches jumped up 1.1 percentage point to 13.1%. This left the other search engine Yahoo flat with a 16.1% cut of all searches in January.

These numbers are right in line with a pattern that for the past several months has plagued Google in which the company sheds a little bit of their shares while Bing edges up slightly. The good thing for Google is that these drops have usually only been fractions of a percentage point as opposed to the full point the company saw in January.

The number of core searches tallied rose from 16.4 billion to 16.9 billion from December to January, a 3% increase. Google hit the number one spot with a total of 11.1 billion searches. Yahoo came in second with 2.7 billion, followed by Bing who tallied only 2.2 billion. These numbers represent a 1% increase in January for Google, a 4% increase for Yahoo and a 13% increase for Bing.

These figures are derived from explicit core searches. This just means search terms manually entered into the search bar. This data also takes into account all of a company's search sites. So, in Google's case, these results included searches on Google's main page and the ones on YouTube, Google News, Google Images, and other proprietaries.

These numbers also include "powered by" searches. In January Google's number of "powered by" searches on its own sites and on AOL and Ask.com was 62.8%, whereas Bing searches on Microsoft and Yahoo reached 25.6%. This showed yet another loss pattern for Google as the company lost a small percentage of their "powered by" searches as well.

While Google does remain in a commanding lead, Bing could slowly creep up and surpass Google as the leader of the search engine world. However, you do have to take into account the recent battle between Google and Bing where Bing was accused by Google of stealing search results. If proven guilty, this could have a serious effect on Bing and their search engine.

Source: cnet News - Bing continues to grab more searches

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