AOL Saves Nearly $5 Million by Decommissioning 10,000 Servers

In recent news it has been discovered that AOL has decommissioned nearly 10,000 servers, saving the company almost $5 million on its way to winning a competition that highlights the cost of running inefficient or underutilized IT equipment.

Nobody really realizes how much underutilized or inefficient servers can cost until they see the numbers. Decommissioning a 1U rack server could potentially save you $500 a year in energy costs, $500 a year in operating system licenses and $1,500 a year in hardware maintenance, and that's just one server!

Uptime Institute is behind the competition, which it is calling the Server Roundup Contest. Companies that participate could move workloads to newer, virtualized equipment or even into the cloud. In addition to that, each company had to provide paperwork to verify what they had done, which included work requests and recycling receipts and even photographs.

AOL decommissioned 9,484 servers over the past year, which accounted for nearly 1.4 of its worldwide servers. The savings included nearly $1.65 million in energy bills, $2.2 million in operating systems licenses and $62,000 in maintenance costs. AOL also gained $1.2 million from scrap and resale while reducing its carbon emissions by 30 million tons.

AOL was the best in the competition by far, beating out five other companies. The closest competitor was NBCUniversal, which removed 284 servers. However, AOL may have benefited from the fact that the company is in the middle of a multi-year effort to reinvent itself from an internet access provider to a content and advertising company. A majority of the servers AOL replaced were running applications and web properties that had become useless, according to the company.

Source: Computer World - AOL unplugs 10,000 servers, saves $5M

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Google Searches Drop while Bing Searches Rise

In the great search engine war, two competitors reign supreme above all others, Google and Bing. While there are a lot of search engines out there, none get the attention or press like these two. Google has its name everywhere and you can hardly flip through the channels without seeing a commercial for Bing. But exactly how close are these two competitors when it comes to number of users? Closer than you might think, actually.

Even though Google is still the leader of the U.S. search engines, it did see a drop in market share slightly in January whereas Bing continued to pick up more steam. For the first month of 2011, Google's portion of all searches dropped by 1 percentage point to 65.6%. While this was happening to Google, Bing's portion of searches jumped up 1.1 percentage point to 13.1%. This left the other search engine Yahoo flat with a 16.1% cut of all searches in January.

These numbers are right in line with a pattern that for the past several months has plagued Google in which the company sheds a little bit of their shares while Bing edges up slightly. The good thing for Google is that these drops have usually only been fractions of a percentage point as opposed to the full point the company saw in January.

The number of core searches tallied rose from 16.4 billion to 16.9 billion from December to January, a 3% increase. Google hit the number one spot with a total of 11.1 billion searches. Yahoo came in second with 2.7 billion, followed by Bing who tallied only 2.2 billion. These numbers represent a 1% increase in January for Google, a 4% increase for Yahoo and a 13% increase for Bing.

These figures are derived from explicit core searches. This just means search terms manually entered into the search bar. This data also takes into account all of a company's search sites. So, in Google's case, these results included searches on Google's main page and the ones on YouTube, Google News, Google Images, and other proprietaries.

These numbers also include "powered by" searches. In January Google's number of "powered by" searches on its own sites and on AOL and Ask.com was 62.8%, whereas Bing searches on Microsoft and Yahoo reached 25.6%. This showed yet another loss pattern for Google as the company lost a small percentage of their "powered by" searches as well.

While Google does remain in a commanding lead, Bing could slowly creep up and surpass Google as the leader of the search engine world. However, you do have to take into account the recent battle between Google and Bing where Bing was accused by Google of stealing search results. If proven guilty, this could have a serious effect on Bing and their search engine.

Source: cnet News - Bing continues to grab more searches

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