Are iPad Users Snobs?

This probably doesn't come as a surprise to many people but iPad users are "selfish elites." At least, that's what a new study says. The research comes from MyType, a consumer research firm. They surveyed 20,000 people between March and May to get a "psychological profile" of iPad owners. The result? "Selfish elites."

MyType found that iPad owners tend to be up to six times more "wealthy, sophisticated, highly educated, and disproportionately interested in business and finance" compared to non-owners. iPad owners also tend to be less than kind or altruistic. For the most part, they fell into the 30-50 age range.

However, a whopping 96% of those likely to criticize iPads don't even own the device. Those people have been deemed "independent geeks" by the company. MyType's Tim Koelkebeck said in an interview with Wired.com that this group earned its name by being "self-directed young people who look down on conformity and are interested in video games, computers, electronics, science and the internet."

MyType lists a number of reasons as to why the iPad owners could be, well, the way they are. Speculation includes the high price tag of the device and the desire to have more gadgets on which to do more work for the workaholic types. As a matter of fact, when the iPad was released, there seemed to be mixed opinions amongst the people who wondered why the device was even necessary versus the people who saw it as a cool new way to stay connected.

As for the "independent geeks" or critics of the device, speculation suggests they are one trip to the Apple Store away from praising the iPad. Koelkebeck says that bashing it is an "identity statement." He goes on to say of the critics, "As a mainstream, closed-platform device whose major claim to fame is ease of use and sex appeal, the iPad is everything that they are not."

That's pretty harsh, but anyone who knows anything about computers, the tech world, or modern pop culture knows that hating Apple products is simply a way of life for some people. However, there are also those people out there who would probably buy Apple garbage bags if they were to go on sale at the Apple Store.

Just how scientific is this research? Well, obviously, calling someone a "selfish elite" or an "independent geek" is pretty subjective. However, MyType did make a serious effort to get the American public's opinion of the iPad. You can read more about how they conducted their research and the reasoning behind it at MyType.com/blog.

If you're on the fence about the iPad and would like to take one for a test drive, check out temporary iPad Rentals.

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IBM Computer is Like a Human Brain...Sort of

At the Supercomputing Show in Portland, Oregon, IBM researchers announced that they are much closer to making a computer that can simulate the human brain. According to the researchers, they've reached a couple of major milestones in the project. One is performing the first real-time cortical simulation of the brain that goes beyond that of a cortex. The other is the development of an algorithm that maps the connections between cortical and subcortical areas in the brain, using IBM's Blue Gene super computing architecture.

The IBM researchers, working in collaboration with scientists from Stanford, the University of Wisconsin, Cornell, Columbia University Medical Center, and the University of California at Merced, would like to ultimately make a computer that can evaluate and act on data just like a human brain. The computer would also use similar amounts of space and energy as our brains do.

"Learning from the brain is an attractive way to overcome power and density challenges faced in computing today. As the digital and physical worlds continue to merge and computing becomes more embedded in the fabric of our daily lives, it's imperative that we create a more intelligent computing system that can help us make sense of the vast amount of information that's increasingly available to us, much the way our brains can quickly interpret and act on complex tasks," said Josephine Cheng, a Fellow and lab director of IBM Research-Almaden.

The research is part of a Defense Advanced Research Projects Agency (DARPA) initiative called Systems of Neuromorphic Adaptive Plastic Scalable Eletronics (SYNAPSE). DARPA recently awarded the researchers $16.1 million for Phase 1 of the project. The cortical simulator was run on the Dawn Blue Gene/P supercomputer at Lawrence Livermore National Laboratory. The supercomputer has 144TB of memory and 147,456 processors. The algorithm, which is called BlueMatter, allows scientists to experiment with mathematical hypotheses about how brain structure affects function when combined with the cortical simulator.

The researched say that as the amount of critical data and information continues to rapidly grow, businesses will have to find ways to adapt and make quick decisions. This "brain-like" computer will pull together information to help businesses come up with accurate, fast, and logical responses to data they receive.

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